Philadelphia, PA - In a bold move to be the pioneer of a new concept for the food truck industry, Zac’s Hamburgers has created the “Zac’s Burger Bus”, which offers mobile food truck licensing opportunities that offer a heaping of benefits.
The new food truck trend has created a frenzy. This trend has been growing in strength over the past five years and is one of the best performing segments in the broader food-service sector. Furthermore, the Zac’s Burger Bus provides affordability for many individuals to take advantage of this growing trend and become a food truck licensee.
Zac’s Burger Bus offers the restaurant’s famous fresh, cooked-to-order hamburgers and hot dogs paired with their signature hand-spun shakes to guests in areas with high foot traffic and at special events. Zac’s Burger Bus is the first of it’s kind and they are thrilled to have it out and serving the community! Licensees will have access to pedestrian areas as well as menu items for catering or special events. Zac’s development team worked to create a food truck that licensees can purchase and use to serve guests in their markets. Zac’s is very excited about the growth opportunity these trucks provide for their licensing partners. Zac’s Burger Bus is a convenient way to access the community outside of a restaurant’s’ four walls.
Zac’s has spent a considerable amount of time developing their strategy to be a complete food truck turnkey operation from soup-to-nuts to help people get into this lucrative and rewarding business. With that vision comes a responsibility for Zac’s to associate themselves with the top players in the industry. The end result being a very appealing proposition both inside and out.
Over the past two years, many small to large restaurant chains/licenses have shown significant interest in taking their brand/restaurant to the food truck industry, Research/data has shown that over 17% of the Top 200 restaurant chains have a mobile café / food truck presence. That’s a tremendously strong statement as to the value of a mobile brand extension. More and More restaurants are entering the food truck market: Zac’s Hamburgers, Starbucks, Dunkin Donuts, Boston Market, Subway and more. However Zac’s feels their food truck offering is uniquely differentiated and set up for instant success.
