Philadelphia, PA - Pokéworks, one of the nation’s largest and fastest-growing poke brands, has signed a multi-unit agreement to open six locations to the Philadelphia area. The brand is setting out to transform Philadelphia’s fast-casual segment with plans to bring fresh, affordable and superior seafood to locations throughout the market. The first location is slated to open at 1037 Chestnut St. in Philadelphia this summer.
Mostly known as a trendy, bi-coastal cuisine, Pokéworks has carved out a unique niche in the industry by finding a way to bring fresh, sustainable fish to the masses. The brand is building on momentum largely fueled by Pokéworks' millennial relevance, as its chef-driven menu allows for complete customization catering to any dietary restriction or preference. With popular locations thriving in Manhattan, Boston, Houston and Chicago, Pokéworks will further expand its brand presence with recently signed multi-unit franchise deals bringing the brand to San Francisco, Phoenix, Miami, Philadelphia, Atlanta, Austin and other major cities.
"Our commitment to providing a healthier alternative to traditional fast food, coupled with the ability to meet demands for a reduced carbon footprint and naturally sustainable food, places us in a prime position for future growth," said Kevin Hsu, co-founder of Pokéworks. "As our brand continues to develop, we are dedicated to seeking passionate franchise partners to elevate the Pokéworks concept, while providing customers with a fresh take on Hawaiian-inspired poké."
Founded in 2015 in Midtown Manhattan, Pokéworks was created by brothers, Michael Wu and Peter Yang, and college buddies Kevin Hsu and Kasper Hsu, who all shared a vision of bringing quality and affordable flavorful food to the masses. After many trips to Hawaii filled with lots of poké, they began to incorporate household snacks for added flavor and texture, which was how the brand's "Poké Your Way" motto was born. The founders decided to bring this island favorite back to the Mainland for all to enjoy.