NORTH BETHESDA, MD – McDonald's is preparing to unveil a new type of restaurant experience in Maryland with the upcoming opening of its first "On the Go" concept store. Located at 11710 Rockville Pike in North Bethesda, this innovative location is taking over the site of a former Arby's, which closed its last Montgomery County doors in May 2021.
Construction on the new McDonald's began last fall and is visibly progressing, signaling a shift in how customers in the area will soon be able to get their McDonald's favorites. This "On the Go" model represents a strategic move by the fast-food giant, designed to cater to evolving consumer habits.
The key feature of the "On the Go" concept is its streamlined operation, which does not include a traditional indoor lobby or dining area. Instead, the restaurant will focus primarily on serving customers through delivery and pick-up services. This approach aims to provide faster, more convenient service for those ordering through apps or looking for a quick takeaway meal.
While details of the specific layout are still emerging, this model typically emphasizes efficient drive-thru lanes, dedicated spots for mobile order pick-up, and potentially walk-up windows for order placement and collection.
The arrival of Maryland's first "On the Go" McDonald's in North Bethesda marks an interesting development in the fast-food landscape, reflecting a broader industry trend towards prioritizing off-premise dining and digital ordering. Local residents and commuters on Rockville Pike can anticipate a new, speed-focused way to enjoy McDonald's offerings when this location opens its doors in the near future. An official opening date has not yet been announced.