Philadelphia, PA
- Dunkin' Donuts has become a first-name basis alongside its fans longer than its legendary tagline, "America Runs on Dunkin','' with customers all around the world naturally and affectionately referring to the brand name as "Dunkin'."
Welcome to Dunkin': Dunkin' Donuts Changes Name
In acceptance of this relationship, and as one of many steps to change itself into a leading beverage, on-the-go brand, the business presently announced its new product branding at its Global Franchisee Convention that formally acknowledges its name as merely "Dunkin'." The modification will formally take place in January 2019.
The new branding communicates the company's focus on providing great coffee quickly while appreciating Dunkin's history by maintaining its familiar pink and orange colors and renowned font, launched in 1973. Next year, the new advertising will show up on packaging, as well as the company's marketing, internet site, and social networks. Moving forward, the new "Dunkin'" logo is going to be highlighted on the exterior and interior signs at all new and redesigned stores in the U.S. and, eventually, worldwide. The brand analyzed the new logo extensively, most notably on exterior signage at Dunkin' spots highlighting its next-generation design idea over the past year.
Based on Dunkin' Brands' CEO and Dunkin' U.S. President David Hoffmann, "Our new branding is one of many things we are doing as part of our blueprint for growth to modernize the Dunkin' experience for our customers. From our next generation restaurants to our menu innovation, on-the-go ordering and value offerings, all delivered at the speed of Dunkin', we are working to provide our guests with great beverages, delicious food, and unparalleled convenience. We believe our efforts to transform Dunkin', while still embracing our incredible heritage, will keep our brand relevant for generations to come."
