Philadelphia, PA
- You probably remember the Mister Softee Ice Cream Truck in Philadelphia- growing up from the 1950s through to today. The family-owned business is the largest soft-serve ice cream truck franchise in the United States, with over 625 trucks and over 350 franchise dealers in 18 states. Many Philadelphians associate the trucks with neighborhood memories and local summer traditions, making it a beloved part of Philadelphia's cultural fabric.
Mister Softee Ice Cream Truck
As a kid, you can't help but imagine yourself chasing that truck. As the distant notes grew louder, the ice cream truck would appear. It was no ordinary popsicle truck: This truck offered banana boats, floats, sundaes, parfaits, mixed cones, popcorn, and even cartwheels. These ice cream trucks brought childhood to many and made childhood brighter.
The History of the Mister Softee Ice Cream Truck
From its humble beginnings in a garage in West Philly, the Mister Softee Ice Cream Truck has grown into one of America's most significant soft-serve ice cream franchises. William and James Conway saw a market gap in the 1950s and, with help from their uncle, built the first truck, starting a beloved American tradition.
The company was founded in 1956 by the Conway brothers and has since expanded to over 600 ice cream trucks and 350 franchises. Starting with a $1 truck, it has grown into an iconic American brand, bringing joy and affordable treats to communities across the country.
The Conway brothers saw increased demand for ice cream trucks and proposed a separate division for them. Sweden Freezer, however, disapproved, and they sought help from their uncle in Philadelphia. They built the first truck with this financial support and began advertising the business. The truck still operates today with the slogan, "Mister Softee."
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Joy Franklin
Food and Event Writer
My joy is aimed at food and foodie lovers. I enjoy covering trends, issues, and all things Philly.
