Philadelphia, PA -The latest Center City Retail Update reveals that businesses in Central Philadelphia are recovering from the global health crisis. According to the report on WHYY, over 75% of businesses have bounced back compared to half that were operating in the spring of 2020. In a statement, Paul Levy, the president of CCD said, many businesses in Center City are benefiting from a seven-day per week consumer demand from individuals working from home. Levy adds that retail and restaurant jobs will recover as more employees and visitors return to central downtown.
Center City Businesses Are Bouncing Back From Pandemic
Thanks to a favorable leasing market, existing businesses are also moving to new, larger locations and new retailers are opening their doors to the public. So whether you’re looking to reopen or establish a new venture in central Philadelphia, there’s a great opportunity to succeed. However, growing a successful business in a post-pandemic world requires implementing effective strategies. Below are some tips to help you reopen your business in Philadelphia.
Prioritize Cleanliness
With government authorities, consumers, and employees demanding safer and healthier spaces, cleanliness will remain a priority for all businesses. To maintain clean, healthy, and safe workspaces, businesses in Philadelphia have increased routine commercial cleaning and sanitation practices. As a result, the demand for commercial building cleaners has increased drastically over the past few years.
There are several reasons companies choose professional cleaning services, including pressure washing. For businesses in Philadelphia pressure washing is the best way to restore the clean and attractive appearance of your commercial premises. Pressure washing helps you get rid of oil, grime, dirt, and graffiti on the exterior surfaces of your building. Professional cleaners will also disinfect and sanitize interior spaces to eliminate bacteria and viruses, thus improving the health and safety of workers and customers.
Improve Customer Relationship
As an entrepreneur, focus on understanding what consumers in Philadelphia want and improve relationships with them. Maintaining good relationships with customers entails meeting their expectations through customized products and services. A 2020 study by Ernst and Trust found that a third of customers in the region will pay premium prices for local products.
But before customers can purchase in stores and restaurants in Jenkintown, Cherry Hill, Chinatown, King of Prussia, and other towns across Philadelphia, they'll want assurance that they can do so without risking their health. One way to meet this consumer need is through advertisements. Create ads that tell shoppers in Philly the measures you’re taking to enhance safety in your premises. Also, leverage e-commerce and provide a variety of delivery, ordering, and pickup options.
Rethink Your Value Proposition
Before reopening your business, figure out why your target customers should choose your brand over competitors. Creating a unique value proposition for your venture helps you stand out from the crowd. That’s because a value proposition explains to customers your business’s core values, how your product works, why it’s valuable, and why it’s better than the rest. Examples of unique value propositions include Apple’s iPhone focus on security, while Slack’s value proposition is productivity and credibility at work. With that said, identify and understand your customers’ pain points, then create offerings that fit their individual needs.
Businesses across Philadelphia are bouncing back after the global health crisis. And while heavy foot traffic is driving demand, entrepreneurs must implement strategies that improve their business models. As a business owner, focus on improving customer relationships, developing unique value propositions, and maintaining cleanliness in your business building.
