Just How Much Americans Spend on Valentine's Day Gifts

Just How Much Americans Spend on Valentine's Day Gifts

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With Valentine's Day quickly approaching, I wanted to gauge your interest in a story about American spending habits around the romantic holiday, the topic of a recent survey conducted by Finder.com, a personal finance comparison and education site.

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The survey, which polled over 3,000 Americans, covered a ton of interesting data points, including how much people spend and the differences in spending based by state, length of relationship and gender. It also looked at secret spending, where a partner knowingly hides purchases from their significant other. If you're interested, I'd be happy to share the findings, some of which include:

  • Respondents in Kansas spent the most on their partners on Valentine's Day, with an average spend of $117, followed by Nevada ($112), Idaho ($111), North Dakota ($108), Hawaii ($102), Arkansas ($93), Virginia ($87), Florida ($83), California and South Carolina ($82).
  • The states that spent least on their Valentine were New Hampshire ($31) and South Dakota, Delaware, Maine, Vermont, Wyoming and Kentucky (all $36).
  • 34% of Americans plan to celebrate Valentine's Day by going to a restaurant
  • Those who are in 2 to 5 year relationship will get the highest valued gifts
  • Married couples were the most likely not to buy a gift at all
  • 30% of Americans have hidden purchases from their loved ones

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