Philadelphia, PA - Liberty & Lace, located at 4390 Main St, Philadelphia, PA, is bringing contemporary bridal designs to Manayunk this autumn 2018. Launched by the ladies behind Manayunk’s The Wall Cycling Studio, Liberty & Lace will be a unique bridal boutique in which women will not only feel excited to look for their ideal gown as well as be surrounded by the detail-oriented team. Liberty & Lace will carry US-based designers and through partnerships with expert local tailoring services.
Proprietors Juliet Sabella and Kellie Strain are mental health advocates and know how important it is for everyone, especially women, to care for themselves. By matching their creative entrepreneurial spirit with their expertise in helping women look and feel their best, the store will exceed every desire of a bride-to-be.
“I remember seeing six girls up front [at The Wall] taking a picture after class. They were all engaged, working out with us and trusting us to get them to where they want to be,” says Juliet Sabella, Liberty & Lace founder and co-owner, and owner of The Wall Cycling Studio. “I was so excited for all of them, as I am with any bride I meet. I love fashion, weddings, sales, marketing, love, and meeting new people...and think I can be categorized as a serial entrepreneur. I’ll never get behind something I don’t truly love and trust my gut about.”
One only needs to take a look inside The Wall to confirm Juliet’s expert eye for design, and with her previous background in buying for fitness apparel, she knows how to create an unforgettable shopping experience. Kellie is taking her extensive wedding planning experience from Clover Event Co. and applying that expertise at Liberty & Lace. Kellie knows that brides-to-be wish for a stress-free wedding planning experience, and she will give them just that with their gown selection process.
“A background [in client relations and financial services], coupled with my experience with Clover Event Co as an Associate Event Planner, makes taking the leap into owning and operating a bridal gown store a natural next step,” says Kellie Strain, Liberty & Lace co-owner and head of Client Relations and Operations at The Wall Cycling Studio. “I love everything about weddings, and I love figuring out how to make a business work, so Liberty & Lace is the perfect place to continue doing what I love.”
In addition to their undeniable passion for all things weddings, the co-owners want to empower women and help them find the perfect gown while finding themselves. Liberty & Lace knows their clients are babes and wants them to know it, too. Making their clients feel truly welcomed and beautiful in every way is the ultimate goal for Juliet and Kellie.